Customer Relationship Management:
Traxor enables the effectiveness of business relationships to be measured. It considers a number of dimensions to define the quality of business relationships between any two individuals or groups of people segmented by any criteria.
Traxor enables you to very simply measure the depth (strength and quality) of relationships; essentially the level of partnership or trust between two individuals. Personal influence and the power of people in their organisations are also considered. These, combined with a comparison of the desired number of touch points (scope) with the actual (spread) across groups of people, provide organisation-wide perspectives.
The result is your ‘Relationship Traction/Security’ (RT/S) with any individual or group; for example customers, markets or any other demographic. RT/S is a measure of the extent to which your relationships should be contributing to business growth or acting as a barrier to competitive threats. It provides insights into your Relationship Capital.
Your Relationship Capital is the network of people and organisations that represent your customers, partners, suppliers, employees and so on. And if you can measure it you can manage it.
High RT/S will enable you to:
- Identify opportunities earlier and succeed more often; increase referrals. Customers prefer to buy from people they trust.
- Receive early warning of threats; when customers trust you they let you know about problems (threats) whilst you still have time to address them.
- Reduce cost of sale by increasing repeat, up-sell and cross-sell business.
- Increase margins and reduce cost of sale; business happens more quickly with trusted relationships.
- Better match people to customers: enhancing emotional intelligence to create effective customer relations.
- Increase customer retention: high relationship capital means happy clients.
